On Tuesday, Minister of Agriculture and Agri-Food, Marie-Claude Bibeau, announced an investment of up to nearly $4.4 million, over two years, to support three industry organizations in their efforts to grow Canada’s grain exports.
“Canadian grain producers are a key link in global food security. Today’s investment will help industry organizations build new relationships in international markets so we can continue to feed a growing global population,” said Bibeau.
With funds under the federal AgriMarketing Program, the Government of Canada is supporting the sector by helping the following organizations to identify new opportunities for Canadian grain products, including:
- Cereals Canada Inc., based in Winnipeg, Manitoba, who will receive up to $3.52 million to reach international new markets by promoting the high-quality aspects of Canadian wheat and durum wheat.
- Canada Grains Council, based in Ottawa, Ontario, who will receive up to $461,000 to help increase and diversify Canadian grain exports to international markets and seize domestic market opportunities. The project will focus on reducing the potential impact of technology-related non-tariff trade barriers (NTBs) related to plant breeding innovation for Canadian grain exports.
- The Prairie Oat Growers Association, based in Regina, Saskatchewan, who will receive up to $417,000 to help increase demand for Canadian oats by promoting the health and environmental benefits, as well as the diverse uses of oats.
The AgriMarketing Program, a federally-funded program under the Canadian Agricultural Partnership, aims to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high-quality and safe food.